Product Benchmarking

Identify keywords and compare with your positioning

Identify the keywords the customers use in their reviews, both for yours and the competitor products. Compare that with your product messaging and positioning. Discover how your and competitor products are being perceived, and how and when it is being consumed, and what causes negative reviews in a single view.

Find the white spots to position your products, enhance your product based on the consumer insights

Compare your product feature performance to competitors

Understand how the consumers rate the different product characteristics, both for your and the competitor products. Analyse & monitor what the consumer expects and how your product performs over time.

See the results consolidated, or change to product view by just one click.

Focus on different characteristics just by clicking on them

Deep-dive to support your decisions on product enhancement

Understand the major reasons for weak reviews

Evaluate the details to understand what causes the weak reviews. Decide what actions to take to prevent it for your products. Discover the weaknesses and strengths of your products and those of competition.

Take actions to optimise your product features based on this data.

See virtual product testing or contact us for free demo.